Putting a market value (a price) to what you do and what impact you can have on your clients - is tricky. And, if you are a subject matter expert who is a consultant, coach, mentor, guide or advisor to others - it can be even more tricky. Because, we are talking about what is essentially an intangible value that you'd have to clearly articulate so that people "got it" - and then would understand why they need you. Defining your marketable value Before you can discern what your marketable value is – i.e. the price that someone is willing and motivated to pay for your services - there are a few crucial elements that you need to establish: What's the problem that you solve? Who do … [Read more...] about Pricing your service or value