START RIGHT LAUNCH BRIGHT
Design and develop a podcast show concept and identity which is a true reflection of your personality and your message, and drives home why people should listen.
Launching a podcast, which is aligned with your business objective with longevity built in, means you’ll be energised about creating fresh episodes, even on the days when life gets in the way.
Working with us means that you’ll have the headspace to know what you are doing with your show, why it exists, how it will manifest and have the friendly, knowledgeable partners to support you along for the ride.
Does this sound like you?
- Been wanting to start a show for ages
- Aspiring to create a platform for your message
- The ‘tech’ stumps you, so you’ve stalled
- Not sure where to start or how it all hangs together
- Unclear on whether it's the right thing to do
- A little afraid of the impact on your diary
You are not alone. The beginning always feels a little messy and unclear, although exciting in principle. We’ll guide you through all the decisions and reduce the overwhelm noise.
It's time to breathe life into your idea.
Your voice is a communication instrument.
Individual, unique voices are important for
resonance and representation.
What does this involve?
We start with how your podcast show is going to support your larger objectives. It’s important we connect your show to a purpose or ‘why’, early on.
We then navigate you through our framework to design a podcast show that is unmistakably yours, well-defined, and draws people in to listen.
The work is personal and intentional.
This is the work we do with you:
SHOW BRIEF: distil the identity, tone of voice and purpose of your show, together with narrowing down on the ideal listener, why they should listen, and why you are the person to listen to on this topic.
SHOW FORMAT: make the crucial decisions on what structure the show is going to have, what the flow of the episodes will be, and which content themes to focus on around your topic (to guide episode planning).
INSIGHT GUIDANCE: hit the ground running with a streamlined, simple workflow to follow, preparation guide for your guests, and editing knowledge before you click record.
PROCESS QUICKSTART: helpful checklists to help with pre-recording and post-recording, emails for booking guests, and suggested equipment to start with.
VISUAL BRANDING: capture the essence of your show with a professional show icon which aligns stylistically, in look and feel, with your show brief and brand strategy.
AUDIO BRANDING: focus on capturing the recognisable sound of your show by way of your theme music, professional intro and outro, transition stings and help with scripting.
PREEMPTIVE SUPPORT: hit the ground running with a streamlined, simple workflow to follow, preparation guide for your guests, and editing knowledge before you click record.
ONGOING MENTORING: an optional extra support which includes a scheduled monthly call to keep you motivated, generate ideas for episode topics, and provide you with helpful feedback to improve over time.
Let’s talk money and time
A lot of personalised, thoughtful work goes into this strategy, positioning and branding work.
This upfront work involves two aspects:
CONSULTANCY
One-on-one consultancy to develop your podcast show's strategy, concept & preparing your helpful checklists.
Priced from £1,800+VAT.
VISUAL & AUDIO BRANDING
One-on-one advice & design work on crafting the visual identity, look, feel and & sound of your show.
Priced from £1,350+VAT
Note: our retained production and management work includes ongoing mentorship which carries on from this strategic work.
Interested in help with the ongoing production of your show? Have a look at our podcast production and management service.
Want more detail? Feel free to book a Discovery Call and we can walk through the stages of work and answer any questions.
“The strategy and documentation the team pulled together for me really shaped the direction of my show, and they keep me on point with my monthly mentoring.
The branding is out of this world and totally reflects me; and the ongoing guidance, organisation and feedback means I keep getting better, and I'm much less worried about the tech and process now.
If you're thinking about producing a podcast, don't do it without Harbour 32. They are incredible”
Alison O’Leary, Happiness-centred Career and Life Coach
Ready to talk?
Excellent. We can’t wait to hear from you. The first step is to have a no-obligation, exploratory conversation for us to get to know each other.
This is an opportunity to ask questions. Book a call now.
Want more detail?
We appreciate this is a serious investment, so we're more than happy to share what exactly we work through with you. Click the button below (no email needed), and you'll have it.
Once you've had a look, book a call and let’s get to know each other.
Got a question? We have the answers.
The strategy work is very much about working on setting the purpose and direction of your show. We focus on getting the concept nailed down and how the show is going to work (in essence).
The strategy work then informs the branding work - which is focused on expressing the concept of your brand in visuals and sound (theme music, jingles, etc).
They are like a good marriage should be - each have their role to play, but together...they are dynamite!
In short: you don’t know what you don’t know. The internet is rife with lots of free advice and information, and it can be very overwhelming to distill what exactly you do need...at what point.
While you can easily just "speak into your phone and upload a MP3 to Spotify and have a show", in reality - there's a lot more that goes into creating something that is going to make a difference to you, your audience and your bigger vision of what you are here to do.
Let us help clear the noise, give you specific advice for you and your goals and reduce the overwhelm of worrying about the tech.
The call is a really good opportunity for us to get to know each other. It's important that we are a good fit for you, and you, for us.
It's an important qualifying step to know whether the way we work, will suit you. Plus, you may have something going on your business which is worth us knowing about - to ensure that it's taken into account.
Similarly, we think the Discovery Call is important for you to get to know us and see if our knowledge and style of approach resonates with how you like to do business.
Once you decide you want to go ahead, we will put together a tailored, formal proposal for you and include our Terms and Conditions.
For this upfront strategic and branding work, we will require a deposit of 20% to secure the time in the diary and then once the work is complete, we will invoice you for the remainder of the investment which will be due for payment before the final files are delivered to you.
You can read our Service Promise here.
