OUR JOURNEY
We were born as Social Intelligence in 2010, as a social media content marketing specialist agency with a keen eye on bringing emotional intelligence right to the heart of social media strategy for local businesses.
We went on to work with more than 150 brands, across 30+ industries, spanning the public, private and charity sectors, across the UK.
By 2018, our team and client family had grown and our experience had sharpened and specialised. We rebranded as Harbour 32. A nautical hat tip to the two directors: Shelley (her heart lies in warm beaches in South Africa) and Christian (viking link to Sweden) and combining the 32 points on a compass to marry the purpose of what we are here to do: create a true north for our clients.
Today we are strategic personal brand specialists and have built a safe, (brand) haven for professionals who are proficient experts in their subject.
Come meet us...
Shelley Röstlund
Director & Founder | Personal Brand Strategist
Born in Johannesburg, Shelley holds a B.Com (Eco) Hons Degree, Diploma in Digital Marketing and a NLP Practitioner certificate.
Shelley's niche specialism within Personal Brand Strategy is unique strengths ("genius") positioning for consultants, coaches, mentors and advisors.
She's wife to Christian, Mom to a teenager, and Dog-Mom to Lily the Cavachon. When she's not working, she's an avid reader, podcast listener and enthralled by Vamp boxsets.
Christian Röstlund
Director | Website Developer
Born in Gothenburg, he completed his MSc. Economics degree at SSE and has 10+ years of experience in ERP software implementation.
Christian works with Claire on big web design and development projects, and helps in the development our subject matter expert clients' web presence.
A geek by nature, he's happiest linking the ethereal "why" to the practical "what' and "how".
He's married to Shelley, is father to a teenage daughter, an avid tennis player and NHL Penguins supporter.
Imogen Jones
Personal Brand Strategist & Podcast Manager
With a CIM Diploma in Digital Strategy, Imogen has 20 years experience across product and customer-focussed roles in market research and healthcare industries.
She's naturally calm under pressure and is our human rainbow. As an intuitively empathetic professional, she quickly grasps the positions of all humans involved and helps to keep the proverbial ship steady and on-course.
When she's not working, she loves a Park Run or training for a marathon. She lives with her partner Dan, and rambunctious Golden Retriever called Asta.
Linzee Kottman
PR & Communications Specialist
With 15+ years of experience in both the public and private sector, Linzee also as a BA (Hons) Degree in Public Relations. She's a well-rounded creative with a strategic mindset. She appreciates the full realm of communications and has an integral understanding of media relations and content development.
When she's not working, or running around after two teenagers she likes to up-cycle and repurpose furniture.
Claire Hersant
Graphic Designer
A highly experienced designer of 25 years, Claire also holds a BSc Degree in Psychology. She is a multi-talented designer covering brand, web and print. She works on podcast visual branding, personal brand identity and logos, as well as collateral like brochures, leaflets and exhibition stands and materials.
She works with Christian on bigger website design and development projects.
Claire has three grown-up sons, is grandmother to two little people, and enjoys the odd glass of wine and travelling with her partner Mark.

