AMPLIFY YOUR UNIQUENESS
Crafting your personal brand strategy is deep work. Look at this as crafting your True North - supporting how you express your personality and voice in a way that feels comfortable and energises you, while enticing others to pay attention.
With a personal brand which you are connected to, you’ll find it easier and more enjoyable to attract the right clients, associates and friends.
Working with us means that you will be able to clearly articulate your value and uniqueness to others in a way that they understand, helping you make meaningful connections and leverage opportunities better.
Does this sound like you?
- Highly-experienced, proficient professional
- Describing your value with a list of your skills
- Struggling to demonstrate how you ARE good
- Attracting #TumbleWeeds on social media
- Burning to be more alluring and visible
- Wanting to be more comfortable marketing yourself
- Dreaming of bringing more of your personality out
You're in the right place. Let's replace that cardboard cut-out version, with the more true-to-life, full-colour version of you.
It's time to do this work.
We only truly connect with others
through our humanness.
Be more you, more of the time,
and the connection will come.
What does this involve?
We approach this slightly differently to most. While we pay homage to how you got to be who you are today, we START with where you want to be in future. Then we work with you to shape a comfortable, energised version of you, for today, to get you there.
We use our Compass Method™ to navigate you, step-by-step, through our structured exercises, data-rich tools, and open, flexible conversations - to craft a personal brand that is unequivocally yours and snaps you into clear focus.
The work is deep and very personal.
Smile and mean it...every day.
Let's be honest - this takes a level of bravery and courage. It is worth it. That we can guarantee.
If you are running your own business, you are at the heart of why your business thrives. Your values, principles and beliefs around how things should be done are why you are doing so well already.
If you are a professional working for someone else, your personal brand is just as important. In fact now, in the age of Artificial Intelligence and more fluid work opportunities, your personal brand is critical.
A personal brand is about encapsulating your strengths, personality, character and reputation in a way that galvanises you, stimulates opportunities and puts joy back into your day.
“Honestly, I read my positioning statement and something inside me just clicked. It was so ME. And that was only one small part of the whole process.
I haven’t been able to have this kind of view of myself because I’m too close to it. You have managed to pull the essence of what I am and who I am, so skilfully. Finally, I GET IT.”
Alison O’Leary, Happiness-centred Career and Life Coach
We work together on your:
Why: distil your unique origin story, recognise your diverse human elements & refocus on the core values that drive you day-to-day. Why you are here to do the work you do.
Personality: characterise your true (brand) self in way that feels most like you, pinpoints your tone of voice & expresses your strongest, engaging qualities & how you want to be perceived.
Positioning: clarify & articulate your unique marketable value in terms that others instantly connect with. Define why you are the professional that people should work with.
Experience: reflect on & define how you want others to feel when they communicate or work with you. Build this into your DNA in how you operate, speak & behave every day.
Ready to talk?
Excellent. We can’t wait to hear from you. The first step is to have a no-obligation, exploratory conversation for us to get to know each other.
This is an opportunity to ask questions. Book a call now.
Are you a DETAIL person?
Want to know exactly what we do, how we do it and how it's broken down? No problem, we have a neat PDF for you - just click the button below (no email needed).
Once you've had a read through, book a call and we can tailor the discussion and pricing to you.
"I delivered a talk on stage, in front of 200 people, and spoke about some bare-knuckle stuff that has shaped who I am today. I wouldn't have done that without doing this personal brand strategy work first.
It gave me comfort guardrails to help decide on which stories I will share, and more significantly which ones are important to share. The audience feedback was heart-stopping for me.”
Shelley Röstlund, Agency director, Harbour 32
Got a question? We have the answers.
Great question. Many people confuse the two. While your logo and visual identity is part of your brand...it isn't everything. It's only one element of how you express, communicate and market your brand to the world.
Crafting your very own personal brand strategy is about delving into the "making" of you. How did you come to do the work you do? How do you approach your work differently to others, because of your unique path?
Whether you run your own business, or you work for someone else - your personal brand is YOUR lifetime, value-accelerating asset. It is what keeps you centred and on-course so that you come across clearly to others and stay consistent which all leverages much-needed credibility in the workplace and in your marketplace.
You have found us today for a reason. We suspect that you know why you need to do more work on your personal brand strategy. You are perhaps feeling scattered in the amount of activity you are doing and aren't clear what you are achieving.
There is a difference here worth mentioning.
A Personal Brand Strategy is about crafting an articulate version of yourself that you are comfortable with, in sharing with the world. It is literally a business asset that you use to make decisions about what kinds of things you talk about, and what kinds of stories to share. (As they will have roots into you, your values and your strengths.)
A Digital Marketing Strategy, which social media content creation is included within - is very specifically led by business objectives. These objectives will have been set, by already being very clear on your Personal Brand Strategy and resultant Business Plan.
Can you see how one leads and directs the other?
In short: you don’t know what you don’t know. The internet is rife with lots of free advice and information, and a new “expert” pops up every day. What you won’t get from “free” advice is someone with 15+ years of working strategically with entrepreneurs on their purpose, their product mix and the way they bring that to market with smart messaging.
What we bring to the table are personal brand strategists who hail from specialisms in social media, digital marketing, communications and business modelling. We have commercial heads married with hearts that want you to enjoy being the professional you are, and make money while doing it.
Believe it or not - this is a good thing. If there is anything that we can say, and that has held true over the years is that we see things that our clients don’t. We are highly curious and ask lots of questions. Ones you haven't been asked, or ones you have shied away from.
That's a good thing.
When you only work with people who have experience in your industry, this can sometimes contribute to natural filters narrowing down opportunities for ‘out of the box’ thinking.
However if you would rather work with someone who has experience in your industry - we wouldn't be offended! Shelley, our Agency Director, has worked with 150+ businesses, across 30+ industries across the private, public and charity sectors.
Our team is somewhat unconventional.
Shelley didn't come to Brand Strategy from a background in graphic design - which is where many Brand Strategists have progressed from. She came to it via a windy path of franchise business consulting, social media (for a decade) and constantly baking business objectives and key messaging into her digital marketing strategy work for just as many years.
Mark came from 25+ years in the social selling side of children's book publishing. He worked directly with solo businesses in growing their leadership and mindset skills and specifically directing much of their marketing prowess in the social media space. He is a trained graphic designer, and a drummer by night!
Imogen came to brand strategy via a background in market research, customer service and then on to social media. While she hailed from the healthcare corporate world, today she also focusses on the humans in the workplace. She too has a windy path to the work we all do today.
We are all curious professionals who love working together and only want the very best for our clients as well. For us that means a world where you get to be more of yourself, everyday - whether you are at home or at work.
When you work with us, we welcome you whole heartedly into our playground.
The call is a really good opportunity for us to get to know each other. It's important that we are a good fit for you, and you, for us.
It's an important qualifying step to know whether our personal brand strategic framework is the right solution for you, with the needs you have right now.
If we doesn't feel like we can add any value, we would rather not work with you and will actively seek a better provider to refer you to (where possible).
Similarly, we think the Discovery Call is important for you to get to know us and see if our knowledge and style of approach resonates with how you like to do business.
Once you decide you want to go ahead, we will invoice you for 20% of the investment to secure the agreed time in your Harbour 32 consultant's diary. You will receive all Terms and Conditions, and Payment commitments at the point of agreeing to work together.
Once the work is complete, we will invoice you for the remainder of the investment which will be due for payment before the final debrief session (timeline shared at booking of the first session together).
You can read our Service Promise here.
Great question. Once you have had your Discovery Call, we will put together a tailored outline for you, a suggested timeline for the work, as well as details of the investment and payment terms.
You can expect for your investment to start from £3,000+VAT. The end figure is highly dependant on the needs raised in the Discovery Call.
