ELEVATE YOUR PODCAST SHOW
This is our specialised podcast production and management service for serious podcasters.
If you’re looking to start a show and seeking a partner who has the ability to guide you through the myriad of what’s required to build a consistent voice for your audience, you are in the right place.
We are your experienced guide – helping to reduce your ‘to-do list’ overwhelm by keeping you focussed on creating delicious content for your hungry audience – while we do the rest. We’re in this together.
What is Hero Content?
This is the type of content that forms the core of your content marketing strategy and best expresses your personality, approach, expertise and knowledge.
We suggest focussing on doing this in ONE of three ways:
- Audio (podcasting)
- Video (YouTube)
- Written (blogging, newsletter)
Podcasting is a great fit for professions where your intellect, conversation and communication skills are highly valuable and sought after.
Through podcasting, people get to know you:
how you think, ask questions & solve problems.
They decide if you are for them, on their terms.
How do we work with you?
We’d start with your strategy and branding.
The next step is crafting a personalised workflow for producing your episodes and managing the show’s ongoing tasks.
Our production and management service is shaped to give you the best opportunity to stay consistent, build momentum and stay sane.
Podcast Strategy & Branding
Through experience, we know how important strategy, positioning & branding work is. We only do production work with clients who have done this work with us. (Let’s talk about it in our Discovery Call).
Be focussed, passionate & purposeful
Podcast Workflow
Part of working with us on your strategy, means that we have a plan in place for your workflow. In your first on-boarding month we put your frameworks in place to keep things smooth, simple and easy stay on-course.
Build simplicity into episode creation
Episode Production
Within this work, we:
- edit your episodes (audio &/or video)
- produce ready-to-publish MP3 & MP4 files
- recommend a hosting provider (handles distribution to podcast apps)
- produce show notes
Delegate specialist tasks easily.
Teaser Marketing
We create a batch of short-form content based on each episode which you can then use to continuously promote each episode over time. Examples: short video clips, graphics, GIFS, audiograms, and post drafts.
Make the most of every episode
Monthly Mentoring
Podcasting is exciting and enjoyable however it can be lonely. It's a long-term commitment. We build in this mentoring support as standard with our clients to keep ideas flowing, and be a valuable sounding board.
Your own encouraging cheerleader
"I can't believe how efficiently I can now record my podcasts, & then see them come to life across social media. I'm much more consistent now in leveraging the work I put into my podcast show with your help. The best bit - within only a few months, I was closing business as a direct result of the podcast content, giving me a 4x return on the investment! No Brainer! I wouldn't be able to get everything done without you guys. It's a breeze working with Harbour 32."
David Ventura, Podcast Host, KAMCAST
"Working with Harbour 32 has been the best decision ever. I honestly had no idea what goes into a podcast, but they've delivered something so professional for me that I'm blown away."
Alison O'Leary, Podcast Host, Dream Chasers
Got a question? We have the answers.
This is an extension of your brand strategy which affects your Podcast production (and possibly your Video production as well)
It involves how you look and sound. It covers things like: theme music (your "tune" if you like); jingles (words or music only); and the intros and outros to your podcast/videos.
We can help with a suggested layout and structure, to give your own web developer to create a home for your podcast on your website.
Alternatively, if you need the web development as well - please do bring this up in our Discovery Call conversation. We mainly work on WordPress sites, so can provide a quote for a WordPress developed home for your show on your website.
In our on-boarding process we will set you up for success and give you prompts on how to stay efficient.
We will need your help however and during your on-boarding we'll be very clear about how you can help make it easier to work together going forward.
This may include things like how to do your planning before recording your videos or podcasts, as well as how to complete a skeleton of the show notes for us to produce on your site.
You will be responsible for recording, drafting and planning your episodes.
Ongoing, we'll also need your approval and 'tick off' time - if we are doing the repurposed content for you.
We focus on supporting you to keep creating consistent, valuable podcast episodes. However, we are not social media managers or community managers.
We do provide 'teaser marketing' support by helping to creating short-form content based on the the podcast episodes and saving this in a content bank for you. Then you can schedule the content regularly on your social media accounts, or delegate this to your VA to do.
Just let us know in your Discovery Call if the teaser content is of interest.
Short answer: Wow! It's great that you have launched your show and have an idea of what it is you want to talk about.
Longer answer: In order to make your show available to everyone, it's best to make the most of all of the podcast platforms. There are ways to easily do that.
To be honest, this is where we come in. We can help devise and deliver your podcast show strategy in a way that makes the most of the time you can commit to podcasting as well as ensuring your ideal audience finds you.
Book a Discovery Call and let's have a chat.
