When we think about podcasts, we usually picture shows designed for customers, clients or for the wider public. Most brands use them to tell their story, share expertise, and build trust externally. But what if the biggest impact could happen inside your company? Many leaders want to communicate better with their teams but struggle to find the time or the right way to do it. A communication problem A friend of mine started her first full-time job after finishing her studies. I was surprised when she shared that on her first day, she arrived at the office, collected her laptop, and was sent home! Every part of her onboarding was done online. I remember thinking how strange … [Read more...] about Podcasts build connection inside your company
Strategy
Personal Brand is Mission Critical
While personal brand and the value of investing time in crafting, shaping and maintaining your personal reputation is not new…it is now a mission-critical activity for professionals. The mission? Having a career that lasts past 2030, and doing work that other people value enough to buy into. Let me explain. ‘Personal Brand’ back in Churchill’s day Historically (80 to 90 years ago), in order to gain momentum and get your voice heard there were some very specific, large-scale, heavy effort things you had to do: Gain clarity about what your core message is Match that core message with the right audience who will listen and engage. Do everything you can to grow that audience … [Read more...] about Personal Brand is Mission Critical
Being recognised as a Thought Leader
There is some extra work to do if you want to be perceived and experienced as 'thought leading' in your field. Firstly - it goes without saying you do need to be a bit more special than the average subject matter expert (which I covered in my blog post 'When are you a thought leader?") Secondly - when, and if, you are 'thought leading' - you are essentially the 'gold standard' in subject matter experts and, as such, there are few extra things you need to get in place to ensure that you are being perceived as such. I've put together the below as guidance notes for you to use to start to tailor what you do, and how you market and express yourself. 8 Steps to being recognised as a … [Read more...] about Being recognised as a Thought Leader
A heart-led passion for what you do
Do you have a heart-led passion for what you do? When we start working with any of our clients here at Harbour 32, our first question isn’t: “So, you want to start a podcast show?” or “What’s your show going to be called?” We always start with: WHY. It takes time and effort to create meaningful content that truly connects you to your audience. And, before you can create that content, you need to be clear on who you are, why you are here, who you serve…and what you WANT from life. Are you ready to start a podcast show? At the Podcast Show in London, an industry expert shared their belief that it takes about 100 episodes of a show to be broadcasted in order for it to gain traction. 100 … [Read more...] about A heart-led passion for what you do
Choose Your Hero Content Platform
Content creation tasks have just blown up in the last 5 to 10 years, with the advent of extra online channels and the ways in which people can find and digest content. I would urge you to take a step back though, and make sure you are spending the right amount of time on the right kind of content. And that, my friend, means focussing on channelling your energy into valuable Hero Content. What is Hero Content? This is the long-form content which is: planned thought-through focussed on your ideal client/customer audience (or avatar), and best demonstrates your expertise or knowledge Its main purpose is to help you to be found in searches (Google, YouTube, and social … [Read more...] about Choose Your Hero Content Platform
Business Rescue Plan (Part 2)
This is the second part to my Pandemic Business Rescue Plan for small and medium sized businesses. If you haven’t worked through Part 1 - head over and look at that one before you start on this one. The objective of this two-part plan is to help you focus on the things that will make you stronger and put a positive mindset back into your workforce and workspace. You will come out of this lockdown, and with this work - you will be ready for when business gets back to normal (whatever normal looks like after this). How to use this plan Make sure you have completed the tasks for Part 1 - as this plan builds on the activities generated in that plan. Much like with Month 1, I have created … [Read more...] about Business Rescue Plan (Part 2)
Pandemic Business Rescue
The world been shaken so much during the coronavirus pandemic. Who would have ever conceived that every single business and person on the planet would have been rocked to its core and...at the same time. I realise the Spanish Flu was devastating, and SARS had its go at the world too - but this pandemic will hit the record books for a modern consumeristic world. There’s no doubt in my mind that when this all blows over (and it will) – people and businesses will be thinking very differently about things. This blog post, is to give you a plan to get through the months while you are in lockdown and the months getting back to 'new normal'. My ideas is to support you, so that you can: … [Read more...] about Pandemic Business Rescue
Professional Video
Video marketing has grown massively since the days of the dry “corporate video” where the video was more than likely delivered on a DVD to your prospects. Today, you, as a business owner or marketer have to produce innumerable amounts of video to participate effectively in today’s online world. There are three types of video that you will be investing in: Professional Video Social Video (pre-recorded and edited, both self-shot and professionally filmed) Social Live Video Professional Video versus Social Video While there is certainly a place for the day-to-day social video and the on-the-fly video content, there is still an important place for the asset building type of … [Read more...] about Professional Video
Digital Mindset, Culture & Infrastructure
Published 10 May 2019 In the next few years you are going to see a major shift in the business market place. In the last 5 years many small to medium businesses have been scurrying to bring their websites up to date, and get up to speed on this wilderness called ‘social media’. What they have failed to do – is actually review their WHOLE approach to technology and digital at the same time. If you still view the different areas of your business as ‘stand-alone’ then you are in the big box labelled “behind”. With the onslaught of the advance of technology, social media and indeed the enhanced click-behaviour and sophistication of prospective customers/clients…HOW we do business has had to … [Read more...] about Digital Mindset, Culture & Infrastructure
8 Tips for Business Awards
Winning business awards can reap rich rewards when it comes to bolstering brand awareness and the reputation of your business. When we work with clients on their communications plans, we put some templates and workflows in place to optimise when these milestone events occur. It takes a lot of effort to apply for those noteworthy awards. Our advice is to make the most of them if you get shortlisted or, indeed, win one. Top 8 tips to make the most of awards: 1. Be selective about which ones you apply for Check which awards will reap the most rewards for you and will catch the eye of your prospective customer audience. We would suggest doing a little research based on your industry and … [Read more...] about 8 Tips for Business Awards