Every business owner (especially in tougher economic environments) will look at the activities in the operation and say 'But how much revenue will that bring in?' Unfortunately if you go into social media with this at the forefront of your mind, you will be severely disappointed. It is not a quick fix to bring money in. Participating in social media means (in a nutshell) that you have a long term investment in being consistent in your presence - however your success is ultimately measured in what you set out to achieve by being on any of the platforms in the first place. Your planning and strategy is completed in the short-to-medium term - so any resources are planned according to this … [Read more...] about A Dangerous Misperception: You Will Get a Quick Financial Return from Social Media
Strategy
The Importance of Technology in Daily Work Life | Reviewing Your Needs In This Age
Let me start with saying that I am naturally an impatient person, so for me...if you want me to learn something fast, my rule of thumb for most things is: make it simple; map out what this new “thing” will do for me (I think visually); and how it will make my life easier So, I will say to you that if I could only access social media on my laptop – there is more than likely a chance that I wouldn’t actually build it into my day or see the use for it. I have quickly realised that our world as we know it has changed significantly – and even more so just in the last two years. Smartphones and tablets have shifted our web behaviours widely. .. in the home and at work. So much so – that … [Read more...] about The Importance of Technology in Daily Work Life | Reviewing Your Needs In This Age
What is the Difference Between An “App”, a Platform and a Social Network?
In my training with clients – whether they be newbies or half-pro’s, there inevitably comes a point where I need to illustrate the difference between these terms – because it starts to muddy the water. So, here is my very simplistic definition of these three terms which may or may not help you work out where your social media activity/loyalty sits. Application or “App” An application (in this context) refers to a special kind of software application (or program) that is used on a Smartphone or mobile device. However we also get apps that are web-based (or online) that we can use on our desktop computers. Really what it means (in a practical sense) is a shortened version or tool that we can … [Read more...] about What is the Difference Between An “App”, a Platform and a Social Network?
Why I Think The BBC Are Spot-on With Their Social Media | Example of Big Business Social
Day in and day out the BBC are broadcasting to a number of different audiences in different mediums at different times of the day and through a variety of different presenters and professionals who each have their own nuances and personas. That is...quite frankly a huge task to transfer successfully to social media in way that does not miss the mark completely and confuse the 60+ years of work in creating engaging content and building a reputation that has lasted the test of time - even if it is tested (quite brutally) at times. Here are some of the bits I LOVE about their strategy and implementation: 1. News Broadcasts (TV) They always mention Twitter and Facebook as part of how you … [Read more...] about Why I Think The BBC Are Spot-on With Their Social Media | Example of Big Business Social
7 Tools That Will Transform The Way You Do Business | Virtues of Virtual
Operating a virtual office has meant I generally spend a lot of time in the virtual space. I am an active user of social media and have been since 2009. I am also a member of a number of virtual networks and forums; and subscribe to various industry and business blogs. It's from all these sources you quickly learn about the tools available that not only assist the small business owner to be more efficient but they also allow you to be more mobile - as most are cloud based! Over time, with using many of them for a good while, I have compiled a list of the ones that really do add value to me and the running of my business. I though that I would share some of my favourites I use on a daily … [Read more...] about 7 Tools That Will Transform The Way You Do Business | Virtues of Virtual