Planning your blog post content is something that is done as part of your digital strategy. You write content based on your objectives and, more importantly, your target customers (or avatars). In this post I have put together some tips of how to optimise your blog posts to enhance your content efforts. Why do you need to optimise blog posts? There are a variety of reasons, but the main reason is - because if you don’t, you are wasting a lot of time creating content which Google never picks up on properly. If Google (and other search engines) aren’t picking up on the content, that means people searching for you aren’t either. How to optimise your blog posts Here is a standard list we … [Read more...] about Optimising Blog Posts
Web
In these blog posts we share insights into how important certain aspects of your website are for raising your online visibility and how these are integrated in your digital marketing plan. We discuss topics like search elements for blog uploading and some fundamental things that are important for search authority for your website over the longer term.
Google My Business
This is a subject that sometimes confuses people. Google doesn't always make your life easy when it comes to working out what you need to do, to be found properly in an online search. There is an ocean full of ‘helpful’ articles and how-to guides of varying detail and quality on the topic. So, what is GMB and what can you do today to use it? What is Google My Business? Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. You may have, in the past, heard of Google Places or Google+ Local Business Pages - GMB replaces these two. Your GMB Listing is one thing you can easily tidy up and it will help how … [Read more...] about Google My Business
Tips for the Perfect Blog Post
Keeping your content fresh on your blog is really important for search. Google loves fresh, new content. But, sometimes it can be hard to think of what to write for your blog...right? Well, here are five steps for you to keep in mind, when you sit down to write a blog post. 6 Steps to producing the perfect post Step 1: Keep Bob front of mind When you sit down to write, make sure you can quite succinctly describe who you are writing to. This is your target audience, or customer avatar (which is what we call it). You may have different audiences that you produce content for, so for each post you sit down to write - be clear on who it is you are trying writing for. Bob, for example, … [Read more...] about Tips for the Perfect Blog Post
Mobile and App Usage Trends
Designing for “mobile” is key to reducing friction and holding the attention of your audiences. This concept is at the heart of everything we do and advise our clients on. As a business, you need to keep an eye on global trends on (1) advances in technology and (2) the behaviours of the users of that technology. Today, you cannot ignore certain inalienable truths - i.e. that you are affected by: software, hardware, social media and human behaviour …and this is unrelated to what business or industry you are in. That means…the ice-cream shop in Florida (like Vicky Jeavons’ “Haze Ice Cream” that just got the other side of Hurricane Irma); the chocolate shop in Sydney … [Read more...] about Mobile and App Usage Trends
10 Digital Trends to Watch
Digital trends are what define businesses like mine and how we service our clients in the future. My challenge (and joy) as a digital agency owner is to narrow my attention on the things that warrant investing time and effort in, for the longer term. In the web and social media industry technological shifts are a weekly occurrence, and new channels or platforms hit the scene often. The key is to rise above the "immediate" excitement and look overall how people are digesting information and also how they share their stories online. My job is to help my clients to be efficient with their time and therefore the energy they spend on their digital channels. The value we ultimately bring to the … [Read more...] about 10 Digital Trends to Watch