Digital trends are what define businesses like mine and how we service our clients in the future. My challenge (and joy) as a digital agency owner is to narrow my attention on the things that warrant investing time and effort in, for the longer term. In the web and social media industry technological shifts are a weekly occurrence, and new channels or platforms hit the scene often. The key is to rise above the "immediate" excitement and look overall how people are digesting information and also how they share their stories online. My job is to help my clients to be efficient with their time and therefore the energy they spend on their digital channels. The value we ultimately bring to the … [Read more...] about 10 Digital Trends to Watch
Podcasting
What is Podcasting?
Podcasting is on a growth trajectory (supported in Social Media Examiner’s April 2014 Social Media Marketing Report) and should be one of things you want to learn more about this year. A ‘podcast’, as a basic definition, is a digital file - an audio file (mp3) that people listen to via their mp3 player (iPod or similar); smartphone; tablet or computer. If you produce a podcast – you would do so in order to share your expertise as part of your content strategy as an expert in your field. The idea is to not do this as a once-off activity – but as a consistent route to sharing your story, skills and knowledge regularly – as you would do across your other channels (like blogging, Facebook, … [Read more...] about What is Podcasting?