Have you wondered what a brand ambassador is? Over the past few years, methods of reaching key target audiences have changed significantly. Public relations is shifting from pitching to journalists and traditional media to working with individuals across all forms of media. Marketing teams are now capitalising more on their RoI by investing in brand relationships for mutual benefit and not just buying advertising space (for example). An important part of the modern marketing armoury is the use of credible, third party endorsers to spread the word of a business and its products. After all, people trust recommendations from their network far more than traditional ads. Terms such as … [Read more...] about Brand Ambassadors