By 
Many businesses are so consumed by their sales target, that they completely forget to tell their story. They use sales clichés, boring technical terms, and quite frankly in this day and age uninspiring content leads to uninspired consumers.
Think back to when you were a child, remember the fairy tales you sat listening to – wide eyed…silent, anticipating the next chapter. You can picture the content now can’t you? This is how your blog writing should leave your readers.
How do you get them coming back for more?
You quite simply “tell your story”. Treat each blog post as a “chapter” in your story. Each chapter should have a clear beginning, middle and an end, and leave your audience hungry for the next one.
For each chapter, really consider how you are going to hook your audience. We’ve all picked up a book and either been hooked from the first word, or bored by it. Imagine your opening lines of your blog as though it were the opening line of that book, use language that invites your audience in, that touches them, that evokes feeling and resonates. Don’t be afraid to be creative.
The Content
So where does your story start? What is your subject? What words are you going to use to hook your audience? Remember you need to grab them from the get go.
Use metaphors and rhymes. Clever use of alliteration will make your reader really relish reading your posts. A metaphor really brings your content to life and draws your audience in – especially when it’s something they really resonate with. Your message will hit home quicker and have a lasting impression with metaphors.
Keep your content fresh, fascinating and forthcoming. Include visuals and marry them to your story to keep your guests engaged and entertained. Visual storytelling in social media is so “of the moment” right now – use a good mix of images and video to tell parts of your story.
Bring it all together at the end…
The end is quite possibly the most important part of your post. Remember the questions you had buzzing around your little mind when the fairytale had finished: what happened to the Queen? Did Rumpelstiltskin really die? Did the Giant ever return for Jack? This is how you must leave your audience.
The end of your post should have an element of anticipation, of “what’s to come”, it should leave your reader excited and looking forward to your next piece of juicy information…whatever that may be (dot, dot,dot).
After they’ve read your post they must know about you, your product, your service and more importantly – want to know more about what you do. It should encourage them to converse with you in some way. In social media, our aim is always to get people to communicate with us, so somewhere within your post content must be an embedded command to get your audience to call you, comment on your post, share your content, email you or ask a question.
So do tell me, how will you spin a tale – instead of a sale? If you need a helping hand – comment below and I will have a bash. I like a challenge!
