Many businesses are so consumed by their sales target, that they completely forget to tell their story. They use sales clichés, boring technical terms, and quite frankly in this day and age uninspiring content leads to uninspired consumers. Think back to when you were a child, remember the fairy tales you sat listening to - wide eyed...silent, anticipating the next chapter. You can picture the content now can’t you? This is how your blog writing should leave your readers. How do you get them coming back for more? You quite simply “tell your story”. Treat each blog post as a “chapter” in your story. Each chapter should have a clear beginning, middle and an end, and leave your audience … [Read more...] about Spinning a Tale versus Spinning a Sale
story telling
Profound and Prudent Pinterest Planning Pointers | 7 Hot Tips to Action Today
Business owners the world over are flocking to Pinterest to build their online profile, tell their brand story, and attract new customers. The diverse ways that you can use Pinterest naturally lead to many exciting types of online marketing materials. In this post I'm going to give you 7 profound and prudent Pinterest planning pointers on how to translate your brand into visual story PIN magic: Pinterest pointer 1: Create a profile of your clients This is where you take the time to do 21st century style ‘target market’ work. Look through data you have gathered from other online platforms and find keywords related to your business. Now, take this information and start to organize it under … [Read more...] about Profound and Prudent Pinterest Planning Pointers | 7 Hot Tips to Action Today