This post is the first of a series I have written providing some help and advice to answer the question: How much will social media cost me? Make sure you read the full series – ‘Social Investment’. If I had a $ or £ for every time I'm asked the question: "How much will it be every month?" Followed quickly by: "What do I get for that?" Well, I would have a house paid for in Portugal next door to Sir Cliff Richard. While I’m happy to answer the question(s) - I still think there are misperceptions of what investing in social media for your business looks like. In order for business owners and indeed marketing managers to be able to assess the resources needed for fully embracing this … [Read more...] about Social Media Investment