This is the 5th and final post of a series I have written providing some help and advice to answer the question: "How much will social media cost me?" Make sure you read the full series – ‘Social Investment’. Social media is not a 'set and forget' environment. It is highly charged with conversation and action. So, while I do advocate scheduling content (which has already been thought-through and planned) - it is still important that you pay attention too. This means you need to be live on the platforms each day to make sure you are responding to people and also being seen to be sharing other people’s content. For bigger businesses, they may well be using social media as a serious … [Read more...] about Community Management
Social Investment
Social Media Admin
This is the 4th post of a series I have written providing some help and advice to answer the question: How much will social media cost me? Make sure you read the full series - 'Social Investment'. This is an area that is largely dismissed in the scheme of things. It is however, a very necessary part to maintaining your consistency in ‘showing up’ for your audiences, and staying relevant. While strategy and content creation are crucial, the administration of how these two display themselves across social media means that your admin and systems need to be spot on. I call this “skilled” admin. This isn’t just a matter of drearily ticking boxes of scheduling content and running a report … [Read more...] about Social Media Admin
Content Creation Sweat
This is the 3rd post in a series I have written providing some help and advice to answer the question: How much will social media cost me? Make sure you read the full series - 'Social Investment'. This area is definitely not given as much time and attention as it needs to be. I think I can best describe underestimating content creation by saying it's like expecting to win the London Marathon by making sure you walk 30mins a day with your dog. Disjointed thinking right? Exactly. Value is at the heart of creation In order for you to truly attract your ideal customers on social media…or at least ‘find’ them - you need to value them. You value them by really getting to know them and what … [Read more...] about Content Creation Sweat
Invest in a Strategy
This is the 2nd blog post of a series I have written providing some help and advice to answer the question: How much will social media cost me? Make sure you read the full series - 'Social Investment'. This is the important foundational part where you craft a plan at the beginning of your social media journey. In order to know what you are going to be ‘doing’ on a day to day basis - you need a roadmap of where you are hoping to end up. So, the old adage of ‘Fail to plan, plan to fail’ holds true here. If you find you are active with social media, but you frequently lose heart, steam and the will-to-live - my guess is that you do not have an over-arching strategy or plan. Or…you do…and … [Read more...] about Invest in a Strategy
Social Media Investment
This post is the first of a series I have written providing some help and advice to answer the question: How much will social media cost me? Make sure you read the full series – ‘Social Investment’. If I had a $ or £ for every time I'm asked the question: "How much will it be every month?" Followed quickly by: "What do I get for that?" Well, I would have a house paid for in Portugal next door to Sir Cliff Richard. While I’m happy to answer the question(s) - I still think there are misperceptions of what investing in social media for your business looks like. In order for business owners and indeed marketing managers to be able to assess the resources needed for fully embracing this … [Read more...] about Social Media Investment