This is the 4th post of a series I have written providing some help and advice to answer the question: How much will social media cost me? Make sure you read the full series - 'Social Investment'. This is an area that is largely dismissed in the scheme of things. It is however, a very necessary part to maintaining your consistency in ‘showing up’ for your audiences, and staying relevant. While strategy and content creation are crucial, the administration of how these two display themselves across social media means that your admin and systems need to be spot on. I call this “skilled” admin. This isn’t just a matter of drearily ticking boxes of scheduling content and running a report … [Read more...] about Social Media Admin
social media management
Tips for Social Media Managers
We are now 15+ years down the line with social media and yet I still come across people and businesses who haven’t quite understood that social media needs some focus when it comes to systems. More often than not, one person has been “gifted” with the job of “looking after social media” in the business and the rest of the team get on with their jobs. I’m here to be the reality check: social media affects everyone in the business and it’s a collaborative process. This means that this lonely person is not the VOICE of your business, they are responsible for helping you convey the message of course, but the ultimate origination of the message doesn’t necessarily come from him or … [Read more...] about Tips for Social Media Managers