Every business owner (especially in tougher economic environments) will look at the activities in the operation and say 'But how much revenue will that bring in?' Unfortunately if you go into social media with this at the forefront of your mind, you will be severely disappointed. It is not a quick fix to bring money in. Participating in social media means (in a nutshell) that you have a long term investment in being consistent in your presence - however your success is ultimately measured in what you set out to achieve by being on any of the platforms in the first place. Your planning and strategy is completed in the short-to-medium term - so any resources are planned according to this … [Read more...] about A Dangerous Misperception: You Will Get a Quick Financial Return from Social Media