Every business owner (especially in tougher economic environments) will look at the activities in the operation and say 'But how much revenue will that bring in?' Unfortunately if you go into social media with this at the forefront of your mind, you will be severely disappointed. It is not a quick fix to bring money in. Participating in social media means (in a nutshell) that you have a long term investment in being consistent in your presence - however your success is ultimately measured in what you set out to achieve by being on any of the platforms in the first place. Your planning and strategy is completed in the short-to-medium term - so any resources are planned according to this … [Read more...] about A Dangerous Misperception: You Will Get a Quick Financial Return from Social Media
social media strategy
Why I Think The BBC Are Spot-on With Their Social Media | Example of Big Business Social
Day in and day out the BBC are broadcasting to a number of different audiences in different mediums at different times of the day and through a variety of different presenters and professionals who each have their own nuances and personas. That is...quite frankly a huge task to transfer successfully to social media in way that does not miss the mark completely and confuse the 60+ years of work in creating engaging content and building a reputation that has lasted the test of time - even if it is tested (quite brutally) at times. Here are some of the bits I LOVE about their strategy and implementation: 1. News Broadcasts (TV) They always mention Twitter and Facebook as part of how you … [Read more...] about Why I Think The BBC Are Spot-on With Their Social Media | Example of Big Business Social