This is the 2nd blog post of a series I have written providing some help and advice to answer the question: How much will social media cost me? Make sure you read the full series - 'Social Investment'. This is the important foundational part where you craft a plan at the beginning of your social media journey. In order to know what you are going to be ‘doing’ on a day to day basis - you need a roadmap of where you are hoping to end up. So, the old adage of ‘Fail to plan, plan to fail’ holds true here. If you find you are active with social media, but you frequently lose heart, steam and the will-to-live - my guess is that you do not have an over-arching strategy or plan. Or…you do…and … [Read more...] about Invest in a Strategy
Digital Strategy
Future proof your business for the 21st Century
It occurs to me that there is an element that some businesses haven’t quite grasped about participating in social media. And that is…that their future customers are so familiar with communication and sharing on social networks – they expect that that is where they can communicate for anything. Have you thought about how you are marketing to millennials? While I think we are in a better position now than for example 5 years ago – in really taking on board the prevalence of social media, we are a far cry from where we should be (in the UK at least). I’m astounded to still see some hotels, restaurants and other leisure industry businesses blatantly ignoring the social space. In light of this … [Read more...] about Future proof your business for the 21st Century