This is the 2nd blog post of a series I have written providing some help and advice to answer the question: How much will social media cost me? Make sure you read the full series - 'Social Investment'. This is the important foundational part where you craft a plan at the beginning of your social media journey. In order to know what you are going to be ‘doing’ on a day to day basis - you need a roadmap of where you are hoping to end up. So, the old adage of ‘Fail to plan, plan to fail’ holds true here. If you find you are active with social media, but you frequently lose heart, steam and the will-to-live - my guess is that you do not have an over-arching strategy or plan. Or…you do…and … [Read more...] about Invest in a Strategy