If there is one thing I’ve learnt about the social media profession its that it is one that needs constant attention and up skilling. If you are already working in this space, you will know that it demands a knowledge base of technology and software all, of course, underpinned by a unique set of soft skills. The technology and software elements alone are growing and evolving at an alarming rate. In short - your social media knowledge needs a regular MOT (in England that means a regular check-up). Essentially, in reality, the training you do today in this field – will need updating in 3 months (if you are lucky). Planning for up-skilling needs to be a very important feature within your … [Read more...] about Upskill or die in social media