If there is one thing I’ve learnt about the social media profession its that it is one that needs constant attention and up skilling. If you are already working in this space, you will know that it demands a knowledge base of technology and software all, of course, underpinned by a unique set of soft skills. The technology and software elements alone are growing and evolving at an alarming rate. In short - your social media knowledge needs a regular MOT (in England that means a regular check-up). Essentially, in reality, the training you do today in this field – will need updating in 3 months (if you are lucky). Planning for up-skilling needs to be a very important feature within your … [Read more...] about Upskill or die in social media
Training Tips
Who you should train on Social Media in your business
Every organisation will have a few different roles that need to be fulfilled in order to successfully carry out the social media function in the business. It is important to decide on your resources from the outset and define who needs to be trained; and what skills and knowledge they need. Your business social media training needs will change over time, so just remember to introduce a training calendar that ensures your staff are regularly trained over time. Social media changes frequently as you know, and new channels start up all the time. So your staff need to know, which are the ones to pay attention to, and which are not and then how to grab those opportunities when they do come … [Read more...] about Who you should train on Social Media in your business
How to put your social media training together
Once you have identified who it is in the organisation that needs to undertake social media training, the next thing to work out is how is best to carry out the training. Before you put your training session together there are few aspects to take into account: 1.What are the learning outcomes? What specific working knowledge, skills or learnt techniques do you want the person to walk away with after the session(s)? 2. How much time can the individual realistically take out to do the training Depending on where the person works in the business, you may have some restrictions on how long you can keep them away from the business. This isn’t true for many roles – so don’t take that as a reason … [Read more...] about How to put your social media training together