If there is one thing I’ve learnt about the social media profession its that it is one that needs constant attention and up skilling. If you are already working in this space, you will know that it demands a knowledge base of technology and software all, of course, underpinned by a unique set of soft skills. The technology and software elements alone are growing and evolving at an alarming rate. In short - your social media knowledge needs a regular MOT (in England that means a regular check-up). Essentially, in reality, the training you do today in this field – will need updating in 3 months (if you are lucky). Planning for up-skilling needs to be a very important feature within your … [Read more...] about Upskill or die in social media
Donna Moritz
Attract attention, entice action and inspire advocacy
I registered for Donna Moritz from Socially Sorted’s Visual Marketing Webinar earlier this month and while I got many little gems from listening to Donna - there was one element that really stood out for me. She shared the things that she said applies to what good visual marketing messages should cover, i.e. every image or visual message you put together should do three things: Attract Attention Entice Action Inspire Advocacy Perhaps you will have gathered from either knowing me or by way of my blog that I love the rule of three. Its nifty, short, sweet, cuts to the chase and is easy to remember. So – I was really pleased when Donna shared these three points with us. They also gave me … [Read more...] about Attract attention, entice action and inspire advocacy