I registered for Donna Moritz from Socially Sorted’s Visual Marketing Webinar earlier this month and while I got many little gems from listening to Donna - there was one element that really stood out for me. She shared the things that she said applies to what good visual marketing messages should cover, i.e. every image or visual message you put together should do three things: Attract Attention Entice Action Inspire Advocacy Perhaps you will have gathered from either knowing me or by way of my blog that I love the rule of three. Its nifty, short, sweet, cuts to the chase and is easy to remember. So – I was really pleased when Donna shared these three points with us. They also gave me … [Read more...] about Attract attention, entice action and inspire advocacy
Visual Content
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
Now, more than ever before, information is coloured by how well it is presented. The attractiveness of the piece of content you are sharing will determine how much or how little people will connect with it. In the last 6 to 8 months I’ve noticed how massively visual website and blog design has become. Look at the re-design of Mashable.com – that alone shows how things are moving. I have to say that some of it is a bit too much for me – in that I have no idea where to look to find what I want and I have to step away from my screen to actually see what I am looking at. (Oversized visuals for my 15” screen). So I guess “balance” in design, as ever, is still key. What I do like about the move … [Read more...] about The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
A Summary of Picture/Photo Sharing Apps and Networks | Flickr, Instagram, Pinterest
I wrote this blog post partly for myself - because to be quite honest, I was really starting to wonder if I was missing something because I'm not a big user of picture sharing applications - but I realise that they can be very important for some people and even businesses. So, for you and me...I have now summarised what the ACTUAL difference is between the 3 main hot topics on the image front: Flickr, Instagram and Pinterest. Flickr Flickr was launched in Feb 2004 and is basically a smart way to store your photos (in the cloud) and share them easily. Acquired by Yahoo in 2005 (for $35million) it allows a user to store images for free up to a limit and thereafter pay for unlimited storage. … [Read more...] about A Summary of Picture/Photo Sharing Apps and Networks | Flickr, Instagram, Pinterest