I often get the question about Instagram versus Facebook. Instagram is one of the fastest growing platforms out there at the moment (at time of writing.) While you may think: “ah, its the same as the others” - it really isn’t. There are some key differences in how it works and how you use it. It may not be for everyone, but it is one you need to watch. The Major Differences of Instagram 1. Algorithm / Newsfeed The way the newsfeed algorithm works is different to how you experience Facebook, Twitter or even LinkedIn. If you look at Instagram versus Facebook, for example: Facebook's content is, on the whole, ranked particularly based on it's global popularity which determines reach of … [Read more...] about Instagram versus Facebook
Instagram vs Vine – Which Micro Video Platform Should You Use in Your Business?
Video continues to be a big growth area and most businesses should be looking at ways to leverage this very “search friendly” medium. Video has always been a great medium for communicating your business message but 2013 heralded the rise of a new wave of video capturing with video sharing applications like Twitter's “Vine” and Facebook’s “Video for Instagram”. Mainstream adoption of smartphones and tablets to record these video snippets and the importance Google now places on video content in search rankings means video is very much back in focus for 2014 too. So how are short video clips are being used in Social Media for business? The best way to answer this question is to give you two … [Read more...] about Instagram vs Vine – Which Micro Video Platform Should You Use in Your Business?
Function, Tool and Facilitator – The Dichotomy of Social Media
The world of the social space is coming into its 10th year (LinkedIn, May 2003; Facebook, Feb 2004) and boy has the landscape shifted and morphed. In the UK, I still feel like we are behind the curve of the more advanced US businesses who very quickly accepted Social Media for all its wonder early on. Good news is...the UK is catching up. Bad news...the landscape has changed again. While some businesses are only just “getting” the power of the top 5 Social platforms (Facebook, LinkedIn, Twitter, Google Plus and Pinterest) – there is a generation that has now “been there and done that” and moved on. Enter: the world of even shorted attention span than Twitter (who knew?) of SMS-driven short … [Read more...] about Function, Tool and Facilitator – The Dichotomy of Social Media