The world of the social space is coming into its 10th year (LinkedIn, May 2003; Facebook, Feb 2004) and boy has the landscape shifted and morphed. In the UK, I still feel like we are behind the curve of the more advanced US businesses who very quickly accepted Social Media for all its wonder early on. Good news is...the UK is catching up. Bad news...the landscape has changed again. While some businesses are only just “getting” the power of the top 5 Social platforms (Facebook, LinkedIn, Twitter, Google Plus and Pinterest) – there is a generation that has now “been there and done that” and moved on. Enter: the world of even shorted attention span than Twitter (who knew?) of SMS-driven short … [Read more...] about Function, Tool and Facilitator – The Dichotomy of Social Media
My View on Twitter as a Social Media Platform
Twitter is a simple platform - compared to Facebook. In that respect – it is...what it is. Over time...the actual user experience on the platform has improved – although during the time that it wasn’t too great, most people turned to using 3rd party applications to use the platform (e.g. dashboards like Hootsuite; or mobile phone apps). This has probably harmed Twitter a little to an extent, because it has to now attract users back to the platform in order to leverage % usability on selling its advertising options. Useability and Learning The Platform It is much easier to work out the functionality by playing on the platform long enough by yourself. The bigger questions you may have … [Read more...] about My View on Twitter as a Social Media Platform