Content can be an overwhelming thing to think about...a lot of people (personally and business wise) don’t even get going on social media because they are held back by the thought “What on earth should I say?” I'm going to give you some handy some starting points to think about if you are a bit stuck on thinking about what content to share about your business – remember that sometimes it’s hard to think of something interesting, because you may be a little too close to your business or subject area. Ask yourself (or your manager/business owner if you are the social media manager in the business): (a)   Why was the business set-up in the first place? (Start-up story) (b)   What makes … [Read more...] about Where Do You Find Content To Share On Your Social Media Accounts?

The brain is a live muscle that thrives on being flexed and pulsed in order to stay healthy and grow. What we tend to forget in our everyday lives is that it is not only what we know that defines us...but also what we create and what we experience. It’s this creativity and kinaesthetic behaviour that contributes to our brain’s flourishing growth. What does this have to do with social media? Well - it really comes down to - don't just "tell" your audience about what it is that you do - spin them a story, using their words (or some hypnotic ones yourself) and put some flare into it! This is what will make your content stand out. For me, imagination is a very big part of my make-up and what … [Read more...] about Imagination is More Important Than Knowledge | Engagement Principles